October 13, 2026 | 7:00 PM

We welcome Sarit Catz, Senior Vice President at ATHOS Media Strategies to lead us in this informative webinar where you will learn:

• How to recognize direct and subtle bias in the media.
• How to decode articles that may highlight and/or integrate only certain facts that change what really happened.
• How to write responses effectively; How to decide where to send your response; Best practices on working with media outlets; Using social media; Deciding when to amplify a message or when to not respond at all.
  
  

  Sarit Catz is Senior Vice President at ATHOS Media Strategies and the former Director of the Media Response Team for CAMERA, The Committee for Accuracy in Middle East Reporting and Analysis, where she monitored the media and facilitated letter writing campaigns. During her career in radio and television, Sarit won three Writers Guild of America awards and, more recently, numerous awards for the short films she has written and produced. Sarit graduated with Honors Distinction in International Relations from the University of Pennsylvania while simultaneously earning a degree from the Wharton School in International Business.

The Jewish Community Relations Committee is the public relations and advocacy arm of the Jewish Community Federation of Richmond. Founded in 1935, JCFR represents Jewish constituents in the Greater Richmond and Central Virginia region.